You paid to win every name in that customer list. Most of them have not heard from you since the invoice cleared. A reactivation campaign turns that list into booked work, usually inside the first week, and it is the fastest money on this website.
Every business we look at has hundreds of past customers sitting in a spreadsheet or a CRM nobody opens. They liked the work. They would use you again. Nobody has asked them in two years.
Ads, SEO, referral fees. You already paid all of that for these people once. Reaching them again costs a text message.
A customer from eighteen months ago remembers whether you did good work. That is a warmer start than any cold lead you can buy.
An email to a two-year-old list goes to promotions and dies. A one-to-one text gets read in minutes.
Not impressions or opens. Booked jobs, tracked back to the campaign, within the first week.
Deduped, bad numbers removed, segmented by what they bought and when. Most lists are messier than the owner thinks.
Based on what they bought last time. A roof inspection to a roofing customer, not a generic discount to everyone.
Written one-to-one, not as a broadcast, in batches that respect quiet hours and opt-out rules.
It answers questions, handles the not-right-nows, and books the ones who are ready. You just see appointments.
A few hundred contacts is enough to be worth doing. We have seen lists of 400 produce real bookings in week one. Below about 150 the maths gets thin, though it may still be worth it if your average ticket is large.
It is, when it is done properly, and we handle that part. Past customers are an existing business relationship, every message carries an opt-out, sends respect quiet hours, and anyone who opts out is removed permanently.
That is normal and it is part of the job. Exports from QuickBooks, ServiceTitan, an old spreadsheet, a shoebox of invoices — we clean and dedupe whatever you have before anything goes out.
A relevant offer from a business you already hired is not spam, and the tone is conversational rather than promotional. The opt-out rate tells you the truth quickly, and it is usually very low.
Bring a rough count of past customers to the assessment and we will work out what a reactivation campaign is likely worth before you commit to anything.
Book a free assessment