SEO is patient money. Paid social is the tap you can turn on this week. We run Facebook and Instagram lead ads for local service businesses — and, more importantly, we connect them to follow-up that hits within sixty seconds, because a Facebook lead that sits for an hour is usually dead.
It is rarely the creative. It is what happens before and after the click.
The boost button optimizes for engagement, not leads. You get likes from three states away and no phone calls. A real lead campaign is built in Ads Manager with a conversion objective.
Facebook leads go cold faster than any other source. If the first contact is tomorrow morning, you paid for a name and nothing else.
Without conversion tracking and call attribution, you cannot tell a $14 lead from a $90 one, so you cannot tell which campaign to scale and which to kill.
Someone sees the ad, checks your profile, and finds three posts from last spring. The ad worked; the credibility check did not.
We start with what you want more of — the job type with the best margin — then build audiences around your actual service radius, not a thirty-mile default.
Photo and short-form video from your real jobs, written to stop the scroll and say what you do, where, and for whom. Multiple variations so we can see what works.
Every lead form submission triggers an instant text and a call task within sixty seconds, routed into the same system your calls and web forms use.
Cost per lead, cost per booked job, which creative and which audience. We cut what loses and put budget behind what wins.
For most local service businesses, $1,000 to $2,500 a month in ad spend is enough to learn what works. Below about $600 the data comes in too slowly to optimize. Ad spend goes to Meta directly — it is separate from what you pay us.
It depends entirely on your category and ticket size. Home services often land between $20 and $60 per lead; higher-ticket work can justify much more. The number that actually matters is cost per booked job, which is why we track that instead.
Strongly recommended. Facebook leads are impulse leads — someone tapped a form while scrolling. Response speed is the single biggest lever on whether that turns into a job, and it is the reason a lot of people conclude Facebook ads do not work.
Yes. Content and ads work better together: the ad brings them in, the profile convinces them you are real and still in business. We can run both or just the ads.
The free assessment covers what you are spending now, what it is returning, and whether paid social is the right next dollar for your business.
Book a free assessment